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Through our blog we aim to provide helpful and informative posts that meet the needs of our readers. The majority of our readers are our clients, potential clients, web designers or online entrepreneurs of some sort. If you’re unfamiliar with our blog, we hope that you’ll take a few moments to see what is available and we encourage you to get involved by commenting and subscribing. We have an intelligent audience that regularly enhances the quality of information on the site by participating in the discussion.


Want To Get Noticed On The Internet? Heres How!

Carlfred Giles - Monday, June 24, 2013

 

The internet has changed the face of marketing. The ease in which it allows you to reach a worldwide audience is like nothing the world has seen before. So how can you use internet marketing to your advantage? This article will give you some great tips on how to get the most out of internet marketing.


An important tip regarding Internet marketing is to be sure that your site is not only viewable, but also user friendly to mobile devices. This is important with the popularity of smart phones, and the amount of web browsing that people use them for. Allow for easy page transitions and be sure that your content uses a low amount of bandwidth.

When a new customer purchases from your website, always show your appreciation. If you follow up with a "thank you" email with a personalized list of products they might also be interested in, you can remind new customers to return in the future and possibly compel more sales. Follow up with regular customers every few months as well.

Do not get caught up in trying to build your email list as large as you can get it. Numbers are good, but what's more significant is the quality of those subscribers on your list. Are they just a bunch of readers who won't remember you the next time you send out an email, or are they people who have a genuine interest in your niche?

When it comes to having the most informed customers you can in Internet business, it is important that you work to create a thorough FAQ section on your site. Even if you're only selling one or two products, include information about payments, returns, complaints, and other information your customers need to know.

Take advantage of the search engines, in order to find out who is linking to you. Many search engines have special codes that you can type before the website, which will give you different information. For example, typing "link:" before including your URL, will give you a list of all of the websites that are linking to yours.

If you have a linking system going on with other websites, make sure to check them frequently. The Internet is never constant, so sites come and go and sometimes, even change completely. Make sure that your links work and link to where they're supposed to so that your customers do not become irritated.

Replace banners by button ads. Buttons take less space and are much quicker to load. Make sure your buttons are attractive and present clearly what they redirect to. Do not have all your buttons in one area: place them in different parts of your pages. Use banner ads for your most important products only.

Re-evaluate your website periodically. What's working? What's outdated? What can be changed? Don't keep your website the same, because visitors have no way of knowing what is current information and what no longer applies. Making changes and freshening up things a bit keeps visitors aware that there is someone there, and that can build interest in what you have in store for them.

Always make sure that you're including useful content when you update your site or blog. Clean, professional-looking content is a must, but it must also be very helpful. Give away some tips, some new product information, or something similar in order to make your customers feel as if they're getting something for nothing.

The internet is an incredible tool, and anyone marketing a site, service, or product should use it to its fullest advantage. Now that you've read this article, you know a variety of tips and tricks to get great results from your internet marketing. Don't underestimate the internet. You'll be amazed at what it can do for you.

Benefits of using Google Places

Carlfred Giles - Saturday, May 25, 2013

Reach millions of Google users, quickly and for free, with Google Places

More people search for businesses online than anywhere else, so it's important to make sure your local business listing can be easily found on Google.com and Google Maps. With Google Places, creating a great listing takes just a few minutes and doesn’t cost a thing.

Edit your listing and speak for yourself

Your business probably already shows up on Google, but you should still verify your listing and make sure its details are accurate and thorough. Your improvements will start appearing soon after you verify them through Google Places. Also, you can add notifications

Practical and easy to manage

Your Google local business listing is an easy way to maintain an online presence even if you don’t have a website. You can visit Google Places anytime to edit your information or see how many people have seen and clicked on your listing.

Premium options, all for free

Make your listing really shine with photos and videos; custom categories like your service area, brands you sell and how to find parking; and coupons to encourage customers to make a first-time or repeat purchase.

Create your listing today using Google Places by following the walkthrough below.

Signing up for Google Places is simple

If you own a business, you probably know the basics. You can add extras like photos and descriptions if you have them handy, or come back to add them later.

At the end of the sign-up, we'll ask you to verify your submission by phone or postcard. We do this to make sure that only the right people are able to change any public data about your business.

Okay, let's learn more about getting started on Google Places!

 

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The Most Important Question to Answer Before You Build Your Website

Carlfred Giles - Wednesday, May 15, 2013


Building a website can be fun. You’re putting your company out there for people all over the world to see. You get to tell others about your passion. You get share your service with the rest of the world. You get to SELL and make $$$!

Everyone needs a website. Years ago when telephones came about they were quickly adopted by businesses as the first means of customer contact. Today, would you open a business without a telephone? Of course not!  And so it now goes with websites. Websites legitimize your business and are the first thing people go to when trying to find your service (and for those of you still using a phone book, check out Google Places…)

 

So what’s the first thing you should do before creating your site?

Ask yourself why you need it.

Occasionally the simple answer is “just because everybody else has one”. If that’s your answer, then you need a brochure site. A brochure site is an information website that provides basic data about your business. Usually it has pictures, hours of operation, services provided, and contact info. Brochure websites can be REALLY cool – surely you’ve browsed through ours…

However, most companies if they really think about it, can use their website for more. MUCH more. And THIS is the most important question of all:How can I get the most use out of my website?”

 

Some obvious ways to maximize your site:


  • Calendar of events

  • Collect potential customer contact data

  • Take customer sign ups/waiting lists


But let’s go a step further and think about your business specifically: are you a church? Warehouse? Insurance agent? Hydraulic company? A cleaning service? What are the things that take the most administrative time and how can they be automated so that the public can help themselves? Do you get phone calls all the time asking what’s on your menu? Post it online. Does your secretary spend most of her time rescheduling appointments? Let clients do it themselves from your site. Is your cash flow slow at the first of each month because customers forget to pay? Make it easy for them by accepting payments online. Think of what would make your world perfect and easy, and start with that!

 

Other ideas for good use of your website:

  • Message boards

  • Payment collections

  • Customer/Product reviews

  • Appointment scheduling

  • Account login

  • Sell products/services

Instead of trying to model your website after your competitor, think about how you can make a website do a little extra work for you. And if you get us to design the site, you won’t have to worry about it looking as good as your competitor…it will look better…

5 Questions to Ask Your Web Developer

Carlfred Giles - Monday, May 13, 2013

Building a website can be a lot like putting together a jigsaw puzzle--sometimes the picture looks good, but when you look closely, pieces are in the wrong places. A website might function, but as soon as you make a change or an update, the picture falls apart.

How do you avoid hiring a designer or developer that builds a website like this? Here are some questions you can ask and some feedback to help you understand their answers.

1. What web standards do they follow?
This is a great question that will fluster someone who doesn't have standards. What are web standards? This is the way of designing and coding a website that allows the website to grow with technology and the web visitor. This means using clean code and technologies like:

CSS (Cascading Style Sheets): a simple mechanism for adding style like fonts, colors, and spacing to web pages
XHTML (Extensible Hypertext Markup Language): a markup language that has the same depth of expression as HTML, but also conforms to XML syntax
ECMA Scripts: the standard version of JavaScript used on most web browsers.

You don't have to know how to write the languages; you just have to know what the standards are to understand the answer.

A simple way to help you connect to this question is to remember that people online don't all use the same web browser or operating system. Designing and developing to standards gives your website the ability to look and function the way it should on different platforms.

2. Do they design for SEO best practices?
It's no secret today that everyone wants a website that can be found on search engines. Implementing search engine optimization may not be what you want your designer or developer to do for you; however, how your site is designed or coded can affect your strategy when you are ready. When you interview developers, this is a great question to ask and see if the person you're interviewing is familiar with how to code to meet SEO standards. Here are a few items that affect SEO best practices:

CSS (Cascading Style Sheets): Designing a website to meet SEO best practices means using style sheets to cut down on the amount of code on your web page. Search engines like text, not code.
Script files: When you use dynamic items on your site like image galleries or mouse-over menus, usually these are created through JavaScript. To follow proper SEO standards, script files should be created for pages instead of having the script on your web page.
Web page content: Your text or content should be on the page as much as possible this can even include your website navigation. There are ways to make text visually appealing without having the designer put it inside an image. Images that contain words are not picked up as content by search engines.

If SEO is a strategy you are considering down the line, it's a good idea to make sure your site will be built with this strategy in mind.

3. How do they plan for change or growth?
One of the most stressful lessons learned is that the website you built yesterday will not allow you to grow tomorrow. Being told you have to start over is one of those statements every business owner can't bear to hear. Before you begin, ask the question, "Does the technology you're using allow me to grow or add additional functions?" You may even want to take this further and think about tools you'd want to add down the line. You can also ask designers or developers to provide you with a brief list of tools they have already integrated with sites like yours. This allows you not only the opportunity to see if they are knowledgeable, but also whether they're supportive in providing you with ideas.

4. How do they test their work?
As I mentioned above, not all of your consumers use the same technology. But to ensure things are operating the way they should or displaying correctly, web developer need to test their work. This issue might seem trivial, but you'd be surprised how many firms only test for one web browser. I recommend you ask specifically what web browsers and versions they test for during the development process. If you're building an online community, social or e-commerce website, testing is an important part of your success. Secure payment gateways need to be tested in a real environment. Be sure to get the specifics of what your firm considers to be part of a test phase and what it's being held accountable for after the website has gone live.

5. How do they handle support requests?
After a website has officially launched inevitably there will be a problem--it's technology; it happens. The question you want to know before you put pen to contract is how does your new firm handle support or bugs--technical hiccups with the website? Every firm will approach this differently, so pay close attention to how it phrase its response and commitment.

Building a website depending on the functions you need can be a lot like putting a puzzle together. The key to success is finding the right firm who understands the pieces that need to come together for your business.

68 Percent of Small Businesses Plan to Increase Marketing Spending in 2013

Carlfred Giles - Friday, January 25, 2013

 

 

 97% of small businesses plan to increase spending (68%) or spend the same amount (29%) on marketing in 2013.
Increased Marketing Spending is Planned by Majority of Small Businesses In 2013

Results from a recent survey found that a majority of small businesses plan to increase their marketing spending in 2013 (68%), and 29% plan to spend the same amount. And, the results reveal that along with an increase in spending, small businesses will, naturally, increase their use of many marketing channels. The marketing channel that small businesses intend to increase their use of the most is e-mail, with 85% of those small businesses that responded indicating that they plan to increase their use of e-mail as a marketing channel. Other channels that small businesses plan to increase their use of include: their business website (74%), blogging (72%), Facebook (70%), online advertising (66%) and Twitter (58%). Given the decline of print media over the past decade, it is not too surprising that only 22% of the respondents indicated that they will increase their use of print advertising in the coming year.

How Much Time Do Small Businesses Currently Spend on Marketing Activities?

Currently, according to the survey results, nearly 25% of small businesses spend four or more hours per week on e-mail marketing, and more than 27% spend four or more hours marketing on Facebook (interestingly, 12.5% spend 7+ hours). For those small businesses that use their business website as a marketing channel, nearly 34% spend four or more hours per week working on their website. Marketing by blogging also takes four or more hours of time per week for nearly 30% of small business owners. However, Twitter is not such a time drain – of the small businesses that use Twitter for marketing purposes, more than half (52%) spend less than one hour on it per week, and less than 10% spend more than four hours using it per week. Who is spending this time? For 88% of the small businesses that responded to BizSite Solutions the Owner or CEO primarily fulfills the marketing function.

5 Must-Read Marketing Books

Carlfred Giles - Sunday, December 30, 2012

Do you need a good read that will help you expand your career and business efforts? The New Year is the perfect time to pick up something new! If you’re a business owner or marketer who would like to pack something with a bit more substance into your suitcase or beach bag, consider these five must-read marketing books...

1. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund

Instead of simply describing how to graft social media onto an existing marketing strategy, authors Baer and Naslund focus on changing organizations to respond more quickly to new developments. They argue that taking too much time to make informed business decisions about real-time crises can lead to extinction and provide seven shifts that can help a business move faster and smarter while becoming more social. The book’s format is highly interactive (especially its Kindle version) and provides real-life examples and advice.

2. Different: Escaping the Competitive Herd by Youngme Moon

Described as a business book for people who don’t read business books, Different offers a unique combination of wit, insight, and compelling storytelling. Dr. Moon, a popular professor at Harvard Business School, looks at how some familiar brands like Apple, Ikea, and Harley Davidson have used product differentiation and unconventional marketing to break away from the competitive herd and transform their products into something new in the eyes of consumers.

3. Social Media and Public Relations: 8 New Practices for the PR Professional by Deirdre Breakenridge

If you’re looking for a step-by-step guide to gaining the social media skills needed by PR professionals, this is a good place to start. Breakenridge, a PR veteran and author who has worked with Fortune 500 companies, describes eight social media skills and mindsets that are needed for various PR jobs. Useful tips and strategies that target both PR novices and pros are presented in a straightforward, textbook-like style.

4. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Every professional can benefit from a professional network. Trust Agents describes how businesses and individuals can use social media tools to enhance their online reputation, foster trust, and build a positive brand image. Brogan and Smith are social media experts who espouse the idea that being helpful, establishing relationships and building trust online is the best way to leverage social media. Case studies that show the power of trust are included and actionable steps for using social media to earn trust are described in detail.

5. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan

Youthful marketers are probably not familiar with the impact of the Grateful Dead on the music industry. Originating in San Francisco in the psychedelic ’60s, the Dead held the record as the top-grossing concert band for many years despite their lack of chart-topping hits. Scott and Halligan describe how these music pioneers used bootleg albums, direct mail, and the establishment of a Deadhead culture to build a dedicated community of fans. The authors then tie the Dead’s marketing strategy to today’s social media tools and describe how businesses can learn from the band’s success.

This article was written by Social Media Outreach Coordinator Harrison Kratz on behalf of CAREEREALISM-Approved Partner, 2tor — an education technology company that partners with institutions of higher education such as the University of North Carolina at Chapel Hill to deliver a one of the top MBA programs online.

Photo Credit: Shutterstock

 

iPhone 5 in 12 hours

Chris Brown - Friday, October 26, 2012

Welcome to the Apple-headed side of BizSiteSolutions, here is our place to discuss things in and around the Cupertino universe, let us begin.

After a long waiting period of just over a month, I have finally received the new iPhone 5, as most commonly know it is incredibly lighter then the iPhone 4 that I have been lugging around for the last 2 1/2 years. Apple has touted many new features that have stacked more consumers towards this new device to the point that many economist believe apples new product could boost the economy in its own way. Throughout the year rumors have turned into fact and with new products new reviews and discussions start churning the internet for all the hungry eyes to feast and read, this review is no different and simply giving you a small insight into what some of you will go through in the first 12 hours of receiving your new "toy" (as my grandmother so easily put it).

THE BEGINING: 1-4 hours

Here is the part when you open the package like its Christmas and begin the setup of getting your old account switched into the phone, I was happy to discover that there is no need to go to any store for switching over your sim card. After several steps of activation setup, your old sim card will simply shut itself off as the new card takes over, be sure to back-up the phone to restore your data onto the new phone (from this point you can simply throw the old card away, leave it with the old phone incase whoever you sell it to does not have a one). If your selling your previous model like I have then erasing your old data from the previous phone is simple, go to settings>general>reset>reset all settings. Start playing with new phone!

1. Speed- fast is how will you will describe this to everyone. with the new more powerful processor this thing can load desktop pages faster then some laptops in safari (on wifi), iMessages flow even faster speeding up everything your doing. The only thing that felt slow was myself in trying to keep up with all the bells and whistles.

2. Screen- most everyone will discuss the new size but its such a subtle change that instead of saying "wow" you'll just say "oh that's nice", my favorite thing is how bright the screen has become. At only half the screen brightness compared to the same setting in the iPhone 4 it makes me question and check a few times if its really still at half or somehow jumped to full. In the morning once you wake up it can be a little to strong and make you blink a lot until your eyes can handle such power.

3. Lighting- the connector which was ported over from the iPod has finally been changed and creates a small desire to wish for the broad base of the 30 pin connector to comeback, but no matter what it things change so get used to it, sigh. It will offer no new speed in charging only difference is its size and simplicity with the ability to plug in without looking for where the front is.

4. Siri- she has received her 1st major update since public release as a beta, and she's finally getting stuff done. Sending text, launching apps, and answering what the meaning of life is, this not so young lady still gives a few issues in understanding a bass voice like mine but works great for most everything I ask her to do.

THE MIDDLE: 4-8 hours

by now you have gone through a lot of test and trials to see what all the hype is about in each crevice of the phone, but you also realize that a protective case is needed. Not a problem just give a nearby iPhone 5 reseller a call such as Radioshack, AT&T, Verizon etc. and pick something to your taste, after spending an extra 20-30 minutes letting everyone in the store play with the new device its time to head back home and get comfortable with your new phone.

1. Signing back in- now you have to remember all those passwords that you have created for the previous apps like mail, facebook, dropbox and so on. if you have saved content in iCloud then this may help some but I like to keep passwords in my head so regretfully I turned this option off awhile ago.

2. Ringtones & Music- for some odd reason I had to resort to manually reloading music back on and found out that my favorite text tone had disappeared so it was obviously time for a new one. For someone who has more then 12 gigs of music and counting this was not a quick process, think I stopped after 5 gigs of my most recent albums.

3. Selling the old phone- once the iPhone 5 was feeling comfortable and familiar I was ready to sell, called my friend made the exchange and gave him a short list of the features he was getting with his brand new used iPhone 4. once the feeling of nostalgia was over he had gone and it was just iPhone and me left to talk.

THE END: 8-12 hours

Its time to get ready for the next day so its time to put the phone down and sleep, but who can sleep with this new extension by your side, so let's take a few more minutes to go over what we may have missed.

1. Maps- the best way to describe this app is work in major progress, now that Google has been removed Apple has taken over and with a lot of kinks they have provided a new pill to swallow when going with Cupertino. while the new system isn't the worst in the world its a far cry from what was previously so accessible for the last 5 years. Apple is slowly fixing areas here and there and getting pins closer to the actual place but ask the public to help identify where they went wrong, eventually this will be on par with Google maps but until then just keep sending reports in.

2. Battery- still not fully tested simply because I have become to nervous to let it go down below 30% now that lighting has rendered my previous 3rd party cables useless. Once I have a few new cords and car charger then I will feel safer to let it drop into the red zone.

this all-in-one powerhouse has given this geek new places to explore and things to tinker with over the next couple days, so stay tuned for new updates in some of these mentioned categories and also some new ones as we travel this road together.

smartphone traffic to Ecommerce sites up 103 percent since 2011

Chris Brown - Tuesday, September 04, 2012

How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.

The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!

Read more here

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Why It’s Important To Have A Mobile Website

Chris Brown - Monday, July 23, 2012

These days everybody is obsessed with having the latest technology, which is why it’s more important than ever for small business owners to recognize the importance of having a company website so that new and existing customers can find out information about you whenever they want… Because if your business isn’t visible online, then it won’t been seen as up-to-date and relevant, so chances are people will look elsewhere for a company that is.
After all, they’re not going to spend a lot of time and effort looking through directories and newspapers etc. just to find you, when it would be much quicker and easier just to choose a company that is online.

But now, just having a website is no longer good enough, thanks to the surge in popularity of mobile devices, such as smart phones and IPads; which allow people to ‘surf the web’ whilst on the go.

This means your potential customers are no longer restricted to laptops or the humble PC when it comes to looking up businesses on the Internet…Now, they can be sitting on a bus, in a restaurant, or even shopping.

In fact, in 2011, 7.1% of all worldwide browsing activity was through mobile devices.
So if they’re Internet access isn’t restricted anymore then you need to make sure that their access to you isn’t either!…And this is where mobile websites come in. You might think a normal website is good enough because it can still be found using a mobile phone, but you’d be wrong.

The shocking fact is that 90% of small business websites don’t actually work on mobiles. They are difficult to navigate, the writing is too small, and the page is far too big for the screen…All extremely frustrating for any potential customers trying to quickly find information to get in touch with you…Perhaps so frustrating that they give up on your site and visit a rival’s whose site works perfectly on their phone.

This might not seem like a big deal, but when you consider that most of us only visit websites for phone numbers, addresses and opening hours, and that 41% of us browse these sites on our phones – A figure that by 2014 is predicted to rise to 80%…That’s a ridiculous amount of, not only potential customers, but also money, to miss out on for a problem that can be easily solved just by making sure you have a mobile website!

Because the whole point of mobile websites is that they are simple and easy to use with only the information a mobile user will be looking for.

That means prominent opening hours, map of where to find you, and a click to call phone number…After all, the easier it is to find this info, the quicker they can make that all important call to you!

For more BizSiteSolution information on our mobile opportunities: Click Here

Source: Click Here

Online Video Advertising formats – banner video and in banner video vs. pre roll

Carlfred Giles - Wednesday, June 27, 2012

Ahh, the great debate. What form of online video advertising is more valuable or effective – pre-roll or video banner/in banner video?

Let’s first define the two formats.:

Sample in-banner video ad

In-banner is an actual banner ad (generally 300×250 pixels) that is a video player, that is, something not unlike an embed YouTube video which requires a push to play (very few publishers will allow auto-play videos to load on a page.)

Pre-roll is the :15 or :30 second video ads that play before a piece of video content. Hulu is making these famous, an example of which we’ve posted below:

Let’s explore the measurable elements of any advertising asset and score points for one or the other.

1. Click-through

Both in-banner video ads and pre-roll require that a viewer push “play” to engage the ad. This presents a unique challenge and/or opportunity for video ads, in that static banner ads require one click to be redirected to the advertisers’ site. With video ads, regardless of format, there is a “two click” conversion required – first, clicking to watch the video, and second, clicking from the ad to the advertisers site.

Rarely are pre-roll ads “interactive”, in that they can actually present a viewer the ability to click to a website being advertised in the ad. In-banner video ads, on the other hand, can easily use interactive elements to allow for real time clicking to a third party site.

1 point for in-banner ads

2. Impression value

Pre-roll ads are the first thing a viewer sees when they push play on a video player. They are priced higher then standard banner ads because there really is no waste – an impression is delivered and odds are the viewer sees the ad every time.

In-banner video ads, on the other hand, are charge on an impression basis just like standard banner ads – meaning each time the page is loaded, an impression is delivered. The banner could be below the fold and never displayed to the viewer, and an impression will be cannibalized. This creates waste and potentially a lot fewer views relative to impressions.

1 point for pre-roll

3. Engagement

A video banner can be highly engaging but can also be poorly executed – it really depends on the content. Most studies (including one by Forrester Research) show that pre-roll ads are generally annoying to viewers, and most would rather not have to sit through them. They didn’t “choose” to view the ad (they choose to view the video content) whereas a viewer would actually “choose” to view an in-banner ad simply by pressing play. Click-thru rates on pre-roll ads are down, suggesting that viewers are perhaps tiring of them and they way they are used.

Another intangible is the notion that viewers clicking on in-banner video ads don’t actually realize what they are clicking is in fact an advertisement. Using this line of thinking, in-banner video ads actually “sneak up” on the viewer, and could wow them if done well, or really upset them.

We call a tie on this one – 1 point to each

4. Pricing

We’ve seen pre-roll ad CPMs as high as $50. In-banner video ads can be delivered at the same rates as traditional banner ads. They don’t require a publisher to be set up with an ad network that delivers pre-roll; in most cases you could even just use a YouTube player as your in-banner asset (though not recommended for branding purposes.)

Compare an average pre-roll CPM of around $20-$25 to a in-banner of around $5-$10, and clearly there’s an affordability factor at play. Again, you have the potential waste of impressions with in-banner vs almost all pre-roll ads being seen for at least a few seconds (great return on your per-impression spend), so we’ll give the edge to pre-roll on this one.

1 point pre-roll

Final score: Pre-roll 3, in-banner video 2.

At Zpop Media, we work only with in banner video ads, so there’s no stuffing the box here. Our perspective on this subject may change, but perhaps this is why, in a study done by YuMe video advertising network, 96.2% of all online video ads served from Jan-Nov 2009 were pre-roll, while only 0.1% were in banner.

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