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smartphone traffic to Ecommerce sites up 103 percent since 2011

Chris Brown - Tuesday, September 04, 2012

How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.

The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!

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How to Monitor Your Social Media Presence in 5 Easy Steps

Carlfred Giles - Thursday, August 18, 2011

Monitoring your social media presence is incredibly important - but many business owners and marketers are concerned it will take too much time.

You don't need a whole team devoted to social media monitoring - with some tools and these free tips, even one single person can keep an eye on your social media presence. Cover these 5 steps over a cup of coffee and you'll build social media into a healthy daily inbound marketing routine!

1) Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time.

2) Scan Google Alerts ( 1.5 minutes ): Check Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3) Check Facebook stats ( 1 minute ): Visit your Company Page's Faacebook Insights. This can be found under the page's main photo if you are an admin for your page. Scan your active users and interaction stats. Check out your wall posts or new discussions if you have them enabled for your page.

4) Answer Industry-related LinkedIn questions ( 3 minutes ): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website or a relevant blog post that might be helpful to your audience.

5) Use Google Reader to check Flickr, Digg and others ( 2.5 minutes ): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!

What is Twitter and How Does it Work?

Carlfred Giles - Thursday, June 30, 2011

Twitter is becoming the fatest growing social networking tool available. Find out exactly what it is and how to use it. Send a "tweet" in minutes.

The Internet is all a-buzz about Twitter. What is Twitter? It's a way to keep family, friends, and coworkers up-to-date with what an individual is doing by using an instant messenger service, the web, as well as with mobile texting, plus other venues.

Messages sent out by Twitter users are limited to 140 characters, which is just enough for a quick update.

How Twitter was Created

Twitter is an interesting concept that was created by Jack Dorsey and became an incorporated company in May of 2007. Since then, it has grown to be an Internet phenomenon, often featured on news channels on the web [Twitter Breaking News Video, Chris Pirillo, CNN News, April 17, 2008]. It is also call microblogging. It works much the same way as a blog, only with the character limit. Once a Twitter is posted on the website, people are able to easily see what other people are doing. Individuals can, in turn, let others know what is going on with them as well.

The concept of Twitter relies on messaging services, whether it uses a cell phone, instant messager, such as Yahoo Messenger or MSN Messenger, or through specific websites. It allows the user to send messages to friends and family quickly and easily. Twitter only asks one question, “What are you doing?” As long as an answer is 140 characters or less, it is possible for thousands of people to see the answer immediately.

Using a Twitter Account

One must create an account, but it only takes minutes. It is free to join. Simply complete a profile, including uploading a picture. Link the newly created account to a cell phone, web page, or instant messenger program, which allows the user to receive and send messages to and from others. An update that is sent to friends is called a “tweet."

Twitter can be linked to other social networks, blogs, and websites. For instance, post a blog update and use the Twitter button. The blog entry will be sent to the people specified by the sender. This only works when logged into the Twitter account.

A user can also follow other users as well. It's easy to have conversations with other people, and before long, many people will be watching updates from many different people. Twitter is a really unique social media tool that helps individuals with:

  • Article marketing

  • Social networking

  • Promoting website traffic to specific websites

  • Staying in touch with people

The website is user-friendly and walks a new user through the entire setup process. There is also a frequently asked questions page to help those with questions about how to use Twitter for the first time or on different devices.

Twitter Advice

Don't overdo it with the updates. Keep them to a minimum to avoid annoying people. By sending too many messages in a day (or week or month), it runs the risk of individuals beginning to remove people from their list. Consider sending one message a day or setting up different groups, so as to target specific updates to those who are really interested in the messages sent. By setting up groups, personal messages will go to only those it is intended for as well.

Unfortunately, Twitter has also become very popular with Internet marketers that are realizing that most people will open a message from Twitter. There are many spammers that are using it to exploit their business. Twitter is working to correct this issue.

Twitter is a terrific tool for today's busy individual. The company is growing very quickly and expects to offer a way for people to access groups, much like Yahoo has now. This is in response to so many people asking for this type of service. Twitter is committed to providing a terrific social media for many years to come.





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