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Want To Get Noticed On The Internet? Heres How!

Carlfred Giles - Monday, June 24, 2013

 

The internet has changed the face of marketing. The ease in which it allows you to reach a worldwide audience is like nothing the world has seen before. So how can you use internet marketing to your advantage? This article will give you some great tips on how to get the most out of internet marketing.


An important tip regarding Internet marketing is to be sure that your site is not only viewable, but also user friendly to mobile devices. This is important with the popularity of smart phones, and the amount of web browsing that people use them for. Allow for easy page transitions and be sure that your content uses a low amount of bandwidth.

When a new customer purchases from your website, always show your appreciation. If you follow up with a "thank you" email with a personalized list of products they might also be interested in, you can remind new customers to return in the future and possibly compel more sales. Follow up with regular customers every few months as well.

Do not get caught up in trying to build your email list as large as you can get it. Numbers are good, but what's more significant is the quality of those subscribers on your list. Are they just a bunch of readers who won't remember you the next time you send out an email, or are they people who have a genuine interest in your niche?

When it comes to having the most informed customers you can in Internet business, it is important that you work to create a thorough FAQ section on your site. Even if you're only selling one or two products, include information about payments, returns, complaints, and other information your customers need to know.

Take advantage of the search engines, in order to find out who is linking to you. Many search engines have special codes that you can type before the website, which will give you different information. For example, typing "link:" before including your URL, will give you a list of all of the websites that are linking to yours.

If you have a linking system going on with other websites, make sure to check them frequently. The Internet is never constant, so sites come and go and sometimes, even change completely. Make sure that your links work and link to where they're supposed to so that your customers do not become irritated.

Replace banners by button ads. Buttons take less space and are much quicker to load. Make sure your buttons are attractive and present clearly what they redirect to. Do not have all your buttons in one area: place them in different parts of your pages. Use banner ads for your most important products only.

Re-evaluate your website periodically. What's working? What's outdated? What can be changed? Don't keep your website the same, because visitors have no way of knowing what is current information and what no longer applies. Making changes and freshening up things a bit keeps visitors aware that there is someone there, and that can build interest in what you have in store for them.

Always make sure that you're including useful content when you update your site or blog. Clean, professional-looking content is a must, but it must also be very helpful. Give away some tips, some new product information, or something similar in order to make your customers feel as if they're getting something for nothing.

The internet is an incredible tool, and anyone marketing a site, service, or product should use it to its fullest advantage. Now that you've read this article, you know a variety of tips and tricks to get great results from your internet marketing. Don't underestimate the internet. You'll be amazed at what it can do for you.

5 Must-Read Marketing Books

Carlfred Giles - Sunday, December 30, 2012

Do you need a good read that will help you expand your career and business efforts? The New Year is the perfect time to pick up something new! If you’re a business owner or marketer who would like to pack something with a bit more substance into your suitcase or beach bag, consider these five must-read marketing books...

1. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund

Instead of simply describing how to graft social media onto an existing marketing strategy, authors Baer and Naslund focus on changing organizations to respond more quickly to new developments. They argue that taking too much time to make informed business decisions about real-time crises can lead to extinction and provide seven shifts that can help a business move faster and smarter while becoming more social. The book’s format is highly interactive (especially its Kindle version) and provides real-life examples and advice.

2. Different: Escaping the Competitive Herd by Youngme Moon

Described as a business book for people who don’t read business books, Different offers a unique combination of wit, insight, and compelling storytelling. Dr. Moon, a popular professor at Harvard Business School, looks at how some familiar brands like Apple, Ikea, and Harley Davidson have used product differentiation and unconventional marketing to break away from the competitive herd and transform their products into something new in the eyes of consumers.

3. Social Media and Public Relations: 8 New Practices for the PR Professional by Deirdre Breakenridge

If you’re looking for a step-by-step guide to gaining the social media skills needed by PR professionals, this is a good place to start. Breakenridge, a PR veteran and author who has worked with Fortune 500 companies, describes eight social media skills and mindsets that are needed for various PR jobs. Useful tips and strategies that target both PR novices and pros are presented in a straightforward, textbook-like style.

4. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Every professional can benefit from a professional network. Trust Agents describes how businesses and individuals can use social media tools to enhance their online reputation, foster trust, and build a positive brand image. Brogan and Smith are social media experts who espouse the idea that being helpful, establishing relationships and building trust online is the best way to leverage social media. Case studies that show the power of trust are included and actionable steps for using social media to earn trust are described in detail.

5. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan

Youthful marketers are probably not familiar with the impact of the Grateful Dead on the music industry. Originating in San Francisco in the psychedelic ’60s, the Dead held the record as the top-grossing concert band for many years despite their lack of chart-topping hits. Scott and Halligan describe how these music pioneers used bootleg albums, direct mail, and the establishment of a Deadhead culture to build a dedicated community of fans. The authors then tie the Dead’s marketing strategy to today’s social media tools and describe how businesses can learn from the band’s success.

This article was written by Social Media Outreach Coordinator Harrison Kratz on behalf of CAREEREALISM-Approved Partner, 2tor — an education technology company that partners with institutions of higher education such as the University of North Carolina at Chapel Hill to deliver a one of the top MBA programs online.

Photo Credit: Shutterstock

 


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