BizSite Blog

Want To Get Noticed On The Internet? Heres How!

Carlfred Giles - Monday, June 24, 2013

 

The internet has changed the face of marketing. The ease in which it allows you to reach a worldwide audience is like nothing the world has seen before. So how can you use internet marketing to your advantage? This article will give you some great tips on how to get the most out of internet marketing.


An important tip regarding Internet marketing is to be sure that your site is not only viewable, but also user friendly to mobile devices. This is important with the popularity of smart phones, and the amount of web browsing that people use them for. Allow for easy page transitions and be sure that your content uses a low amount of bandwidth.

When a new customer purchases from your website, always show your appreciation. If you follow up with a "thank you" email with a personalized list of products they might also be interested in, you can remind new customers to return in the future and possibly compel more sales. Follow up with regular customers every few months as well.

Do not get caught up in trying to build your email list as large as you can get it. Numbers are good, but what's more significant is the quality of those subscribers on your list. Are they just a bunch of readers who won't remember you the next time you send out an email, or are they people who have a genuine interest in your niche?

When it comes to having the most informed customers you can in Internet business, it is important that you work to create a thorough FAQ section on your site. Even if you're only selling one or two products, include information about payments, returns, complaints, and other information your customers need to know.

Take advantage of the search engines, in order to find out who is linking to you. Many search engines have special codes that you can type before the website, which will give you different information. For example, typing "link:" before including your URL, will give you a list of all of the websites that are linking to yours.

If you have a linking system going on with other websites, make sure to check them frequently. The Internet is never constant, so sites come and go and sometimes, even change completely. Make sure that your links work and link to where they're supposed to so that your customers do not become irritated.

Replace banners by button ads. Buttons take less space and are much quicker to load. Make sure your buttons are attractive and present clearly what they redirect to. Do not have all your buttons in one area: place them in different parts of your pages. Use banner ads for your most important products only.

Re-evaluate your website periodically. What's working? What's outdated? What can be changed? Don't keep your website the same, because visitors have no way of knowing what is current information and what no longer applies. Making changes and freshening up things a bit keeps visitors aware that there is someone there, and that can build interest in what you have in store for them.

Always make sure that you're including useful content when you update your site or blog. Clean, professional-looking content is a must, but it must also be very helpful. Give away some tips, some new product information, or something similar in order to make your customers feel as if they're getting something for nothing.

The internet is an incredible tool, and anyone marketing a site, service, or product should use it to its fullest advantage. Now that you've read this article, you know a variety of tips and tricks to get great results from your internet marketing. Don't underestimate the internet. You'll be amazed at what it can do for you.

The Most Important Question to Answer Before You Build Your Website

Carlfred Giles - Wednesday, May 15, 2013


Building a website can be fun. You’re putting your company out there for people all over the world to see. You get to tell others about your passion. You get share your service with the rest of the world. You get to SELL and make $$$!

Everyone needs a website. Years ago when telephones came about they were quickly adopted by businesses as the first means of customer contact. Today, would you open a business without a telephone? Of course not!  And so it now goes with websites. Websites legitimize your business and are the first thing people go to when trying to find your service (and for those of you still using a phone book, check out Google Places…)

 

So what’s the first thing you should do before creating your site?

Ask yourself why you need it.

Occasionally the simple answer is “just because everybody else has one”. If that’s your answer, then you need a brochure site. A brochure site is an information website that provides basic data about your business. Usually it has pictures, hours of operation, services provided, and contact info. Brochure websites can be REALLY cool – surely you’ve browsed through ours…

However, most companies if they really think about it, can use their website for more. MUCH more. And THIS is the most important question of all:How can I get the most use out of my website?”

 

Some obvious ways to maximize your site:


  • Calendar of events

  • Collect potential customer contact data

  • Take customer sign ups/waiting lists


But let’s go a step further and think about your business specifically: are you a church? Warehouse? Insurance agent? Hydraulic company? A cleaning service? What are the things that take the most administrative time and how can they be automated so that the public can help themselves? Do you get phone calls all the time asking what’s on your menu? Post it online. Does your secretary spend most of her time rescheduling appointments? Let clients do it themselves from your site. Is your cash flow slow at the first of each month because customers forget to pay? Make it easy for them by accepting payments online. Think of what would make your world perfect and easy, and start with that!

 

Other ideas for good use of your website:

  • Message boards

  • Payment collections

  • Customer/Product reviews

  • Appointment scheduling

  • Account login

  • Sell products/services

Instead of trying to model your website after your competitor, think about how you can make a website do a little extra work for you. And if you get us to design the site, you won’t have to worry about it looking as good as your competitor…it will look better…

5 Must-Read Marketing Books

Carlfred Giles - Sunday, December 30, 2012

Do you need a good read that will help you expand your career and business efforts? The New Year is the perfect time to pick up something new! If you’re a business owner or marketer who would like to pack something with a bit more substance into your suitcase or beach bag, consider these five must-read marketing books...

1. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund

Instead of simply describing how to graft social media onto an existing marketing strategy, authors Baer and Naslund focus on changing organizations to respond more quickly to new developments. They argue that taking too much time to make informed business decisions about real-time crises can lead to extinction and provide seven shifts that can help a business move faster and smarter while becoming more social. The book’s format is highly interactive (especially its Kindle version) and provides real-life examples and advice.

2. Different: Escaping the Competitive Herd by Youngme Moon

Described as a business book for people who don’t read business books, Different offers a unique combination of wit, insight, and compelling storytelling. Dr. Moon, a popular professor at Harvard Business School, looks at how some familiar brands like Apple, Ikea, and Harley Davidson have used product differentiation and unconventional marketing to break away from the competitive herd and transform their products into something new in the eyes of consumers.

3. Social Media and Public Relations: 8 New Practices for the PR Professional by Deirdre Breakenridge

If you’re looking for a step-by-step guide to gaining the social media skills needed by PR professionals, this is a good place to start. Breakenridge, a PR veteran and author who has worked with Fortune 500 companies, describes eight social media skills and mindsets that are needed for various PR jobs. Useful tips and strategies that target both PR novices and pros are presented in a straightforward, textbook-like style.

4. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Every professional can benefit from a professional network. Trust Agents describes how businesses and individuals can use social media tools to enhance their online reputation, foster trust, and build a positive brand image. Brogan and Smith are social media experts who espouse the idea that being helpful, establishing relationships and building trust online is the best way to leverage social media. Case studies that show the power of trust are included and actionable steps for using social media to earn trust are described in detail.

5. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan

Youthful marketers are probably not familiar with the impact of the Grateful Dead on the music industry. Originating in San Francisco in the psychedelic ’60s, the Dead held the record as the top-grossing concert band for many years despite their lack of chart-topping hits. Scott and Halligan describe how these music pioneers used bootleg albums, direct mail, and the establishment of a Deadhead culture to build a dedicated community of fans. The authors then tie the Dead’s marketing strategy to today’s social media tools and describe how businesses can learn from the band’s success.

This article was written by Social Media Outreach Coordinator Harrison Kratz on behalf of CAREEREALISM-Approved Partner, 2tor — an education technology company that partners with institutions of higher education such as the University of North Carolina at Chapel Hill to deliver a one of the top MBA programs online.

Photo Credit: Shutterstock

 

smartphone traffic to Ecommerce sites up 103 percent since 2011

Chris Brown - Tuesday, September 04, 2012

How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.

The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!

Read more here

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Why It’s Important To Have A Mobile Website

Chris Brown - Monday, July 23, 2012

These days everybody is obsessed with having the latest technology, which is why it’s more important than ever for small business owners to recognize the importance of having a company website so that new and existing customers can find out information about you whenever they want… Because if your business isn’t visible online, then it won’t been seen as up-to-date and relevant, so chances are people will look elsewhere for a company that is.
After all, they’re not going to spend a lot of time and effort looking through directories and newspapers etc. just to find you, when it would be much quicker and easier just to choose a company that is online.

But now, just having a website is no longer good enough, thanks to the surge in popularity of mobile devices, such as smart phones and IPads; which allow people to ‘surf the web’ whilst on the go.

This means your potential customers are no longer restricted to laptops or the humble PC when it comes to looking up businesses on the Internet…Now, they can be sitting on a bus, in a restaurant, or even shopping.

In fact, in 2011, 7.1% of all worldwide browsing activity was through mobile devices.
So if they’re Internet access isn’t restricted anymore then you need to make sure that their access to you isn’t either!…And this is where mobile websites come in. You might think a normal website is good enough because it can still be found using a mobile phone, but you’d be wrong.

The shocking fact is that 90% of small business websites don’t actually work on mobiles. They are difficult to navigate, the writing is too small, and the page is far too big for the screen…All extremely frustrating for any potential customers trying to quickly find information to get in touch with you…Perhaps so frustrating that they give up on your site and visit a rival’s whose site works perfectly on their phone.

This might not seem like a big deal, but when you consider that most of us only visit websites for phone numbers, addresses and opening hours, and that 41% of us browse these sites on our phones – A figure that by 2014 is predicted to rise to 80%…That’s a ridiculous amount of, not only potential customers, but also money, to miss out on for a problem that can be easily solved just by making sure you have a mobile website!

Because the whole point of mobile websites is that they are simple and easy to use with only the information a mobile user will be looking for.

That means prominent opening hours, map of where to find you, and a click to call phone number…After all, the easier it is to find this info, the quicker they can make that all important call to you!

For more BizSiteSolution information on our mobile opportunities: Click Here

Source: Click Here

A-Z Tips to Increase Site Visitors

Carlfred Giles - Saturday, September 17, 2011

We said A-Z and we meant it. Here are 26 sure-fire ways to increase web traffic and site visitors to your website. Use some or all of them, and let us know which ones worked best for you.

  1. Optimize your site (SEO).
    Win on the search engines when people search for keyword phrases related to your products or services.
    (More about search engine optimization.)

  2. Get your site listed in directories.
    Submit your site to all the major web directories. This will generate traffic directly from the directories themselves and will also help to improve your link popularity. That helps you win on Google!
    (More about web directories.)

  3. Get listed in search engines.
    Submit your site to all the major search engines.
    (More about search engines.)

  4. Get links to your site.
    Get people with complimentary sites to link to yours. You offer rental kayaks on the beach. Ask the local restaurant owners to link to you, and offer to link to them. Ask the local tour guides, the real estate agents, the night clubs, and everyone else. Links lead to clicks onto your website and help to improve your search engine rankings.

  5. Buy links to your site.
    Buy text links on other websites. That means more spiders stopping by, more people clicking through, and better search engine rankings.

  6. Buy banner ads.
    Buy banner ads on other websites. It helps to build brand recognition.

  7. Participate in a banner exchange program.
    It won't cost you anything, and will lead to a few extra visitors. Plus, you're spreading your brand all over the place.

  8. Participate in a WebRing.
    Connect your site with other sites in your niche.

  9. Pay for clicks to your site.
    Pay for clicks or inclusion on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.
    (More about pay per click.)

  10. Set up an affiliate marketing program.
    With affiliate marketing, you can either pay per click, pay per lead generated, pay per sale, or pay per customer acquired.

  11. Use smart public relations (PR).
    Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.

  12. Use E-mail marketing.
    Ugly, but effective for the cost. Blast out your special offers, but be nice about it.

  13. Use off-line marketing.
    Promote your site. Put your url on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your url. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.

  14. Run regular promotions.
    Stage regular giveaways and spread the word about it.

  15. Get published.
    Write articles for publication on other websites. The author profile will link to your site. The article will show that you're an expert.

  16. Publish yourself.
    Write articles for your own site regularly. This will help you to win on the search engines and gives your visitors a reason to come back over and over.

  17. Ask for reviews.
    Ask for reviews of your self-published articles on other webmasters' websites. Ask for reviews of your website, your products, your software, your services. These will usually include links to your articles.

  18. Write briefs.
    Write daily or weekly news briefs focusing in on your industry or specialty area. This keeps your site "fresh" in the eyes of the major search engines and helps you to spread a wide net when fishing for top search engine positions.

  19. Create a newsletter.
    Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.

  20. Post in chat rooms.
    Become active in bulletin boards and chat rooms focusing on your industry. Leave inciteful comments, and people will click on your profile, then visit your site.

  21. Give away free stuff.
    Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.

  22. Give awards for excellent sites in your niche.
    This builds more links back to your site and establishes you as a credible reviewer, an expert in your space.

  23. Run a contest and promote it.
    Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on OfftheFloor.com.

  24. Join your local business organizations.
    Chambers of Commerce and other organizations will often add your site to their member directory. That's an added advantage over the obvious business-building and networking opportunities.

  25. Create an RSS feed.
    Give people another way to interact with your content.

  26. Be accessible.
    Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don't forget, people with disabilities buy things too. Make your site Section 508 complaint. Your competition probably hasn't.

WE ARE BACK!

Carlfred Giles - Wednesday, September 14, 2011

After cleaning and rearranging some furniture in our house, the BizSite Solutions website is back up and running.

We improved the client pages and gave our portfolio page a new look  complete with client case studies.

Heads up - new videos are on their way from The WebSmart TV Series! Yes I said VIDEOS. We will be launching soon a WebSmart TV Series that will showcase our work and our clients along with expert opinons, discussions, testimonials, fun facts, tech toys and gadgets, a DID YOU KNOW? segment and more as we think of them

Follow us on Twitter: @bizsitesolu. Look for previews and flashbacks during this month!

Subscribe to our Youtube page: Youtube. (And watch some videos while you're there). We are also on Vimeo!

Like us on Facebook!

Sign up for our latest email newsletters, and get on our mailing list.

Tell your friends!

Thank you from Carlfred + the rest of the team, cast and crew.

Small Business Blog Marketing: What Does It Entail?

Carlfred Giles - Tuesday, August 02, 2011

log marketing can be quite complicated for anyone that has never even blogged before. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more and to see what you have new to say.

Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.

Small business blog marketing is something that anyone can do. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.

So you are probably wondering how you are going to accomplish this small business blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help you to optimize your blog to get a better ranking with the search engines.

Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

Another important thing to remember when you are into small business blog marketing is that if anyone leaves you a comment  on your blog, you should acknowledge it and respond. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.

Small business blog marketing is not rocket science, however someone that has never marketed a single thing before in their life may have problems. Just be persistent, and don’t give up.

Top 10 Reasons Why Your Business Needs a Website

Carlfred Giles - Thursday, July 28, 2011

1. Your Business is Open to the World 24/7, 365 Days a Year
Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone.

2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its' capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.

3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

4. Improved Customer Service
By providing answers to questions on your website, sales and information requests can be processed automatically and immediately, whether someone is in the office or not. Online forms can be used to allow customers to request quotations or ask further information. Save costs by allowing users to download invoices, proposals and important documents.

5. Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and looking bigger than you actually are. In this day in age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.

6. Sell Your Products
Why pay expensive rent, overhead, electric bills, and all the other costs that go along with owning a bricks-n-mortar business? Selling in cyberspace is much cheaper and a good way to supplement your offline business. Providing secure online ordering is very affordable for even the smallest businesses.
7. Promote Your Services
Lawyers, doctors, financial consultants, entertainers, realtors and all service oriented businesses should let customers know that they have a choice. Millions of users are referring to the web and are using company's websites to make major decisions when they need a specialized service.

8. Gather Information and Generate Valuable Leads
You can gather information about your customers and potential customers by using forms and surveys. Rather than going out and getting leads, let them come to you. This is a great tool for prospecting targeted customers looking to use your products and services.

9. Provides Instant Gratification
People are busy and don't like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.

10. Great Recruiting Tool
Whether you are looking for talent or posting job opportunities with your company, your website is a great recruiting tool for building your business.

More Great Tips!

The Do's & Don'ts For Website Success!
• Do invest in a secure online ordering system.
• Do keep your audience in mind and create copy that personally speaks to them.
• Do create a clear and compelling sales message.
• Do update your site content and keep it fresh and current.
• Do anticipate and answer your visitor's questions.
• Do check your site to ensure all forms and links are working.
• Do include a call to action on each page. You won't get business if you don't ask for it.
• Do include your contact information.
• Do offer links to programs like Acrobat Reader needed to view your site information.
• Do choose a Web host that provides exceptional service, minimal down time, and consistent site backups.
• Do carefully check your content for spelling and grammar mistakes. Errors are unprofessional and show a lack of attention to detail.
• Do title each page to be search engine (and bookmark) friendly.
• Do use a URL and domain name that accurately reflects your business or company name and is easy to remember.

...and

• Don't confuse your visitor with too many topics on one page. Organize information logically.
• Don't let your site become outdated. Your credibility will disappear if you offer Mother 's Day specials just in time for Father's Day.
• Don't include too many colors, fonts, or font sizes that distracts your visitor.
• Don't yell at your visitor by using all capital letters.
• Don't take your customer's privacy for granted. Create a privacy policy and stick to it.
• Don't insult your customer by selling his information to third parties.
• Don't ignore or delay customer requests. Return all customer inquiries promptly because you never know whom they may recommend you to even if they don't buy from you.
• Don't add a “visitor count” to your site. No need to brag how many or show how few visit.
• Don't include graphics that fail to add importance to your site.
• Don't use silly clip art unless absolutely necessary.
• Don't add unnecessary "extras" that will take a particularly long time to load.
• Don't ignore customer complaints, just because you're on the Web doesn't mean your business won't be affected by dissatisfied customers sharing their experience with others.


Five Reasons Why You Need a .mobi Domain

Carlfred Giles - Friday, June 17, 2011

According to analysts group Quantcast, the mobile Web grew 148 percent worldwide in 2009. Obviously the mobile Web is exploding in popularity. If you’re looking to join the mobile revolution, you should get a .mobi domain. Here are five reasons why …

1. .mobi is emerging as the de facto standard for mobile internet domains
With the growth of the mobile Web comes the need for standardization to allow consumers to easily find mobile content. Numerous times in the past, competing technology standards have delayed widespread adoption. In the ‘70s, it was VCR versus Betamax. In the 1990s it was Digital Audio Tape versus MiniDisc versus CD. In both of these examples, it was the format that got in the lead first, and enjoyed the widest industry support, that eventually triumphed. Today the .mobi domain enjoys this same position as the most prevalent mobile domain in use and was founded by a veritable who’s who of the mobile Internet.

2. .mobi domains are white-listed by network level transcoders
Designing great mobile sites takes time and effort to get the most out of the limited screen resolution and navigation mechanisms of mobiles. Having created your mobile presence, the last thing you want is a third-party transcoder modifying your site … but this is exactly what happens when you use a non-standard domain name. By industry convention, .mobi sites are automatically white-listed by all network level transcoders so you can be 100% sure that your site will render as you intended on every mobile device.

3. .mobi domains offer better search engine performance
Search engine performance is crucial to the success of any business. Because every .mobi domain registered gets its own entry in the Internet Zone Files, which are the files that search engines use to start their crawls, your site will automatically perform better than if you use any other naming convention. Additionally, search engines detect when searches are being made from mobile devices and prioritize their results accordingly. Because .mobi sites are high-quality, made-for-mobile sites, they are automatically brought to the top of the mobile search results.

4. .mobi names are designed for mobile use
Despite having close to one million names, the reality is that a lot of great names are still available. And having short names is essential for mobile where entering long URLs can be cumbersome. This is great news for companies who did not get their first-preference .com address. With the mobile Web experiencing triple digit growth year-on-year, and forecast to continue doing so, creating a memorable mobile presence now represents a huge opportunity for future growth.

5. .mobi is actively promoted and industry supported
The goal of dotMobi – the company behind the .mobi  domain – is the widespread proliferation and usage of the mobile Web. For consumers, mobile content needs to be easily found and navigated. It’s this need for standards that prompted ICANN to make .mobi the only authorized top-level domain for finding mobile content. And by having the support of industry heavyweights such as Microsoft, Vodafone, Nokia and Google, dotMobi is able to promote a single, globally recognized, domain naming convention for the mobile Web: .mobi.

Source - DomainNews.com


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