BizSite Blog

68 Percent of Small Businesses Plan to Increase Marketing Spending in 2013

Carlfred Giles - Friday, January 25, 2013

 

 

 97% of small businesses plan to increase spending (68%) or spend the same amount (29%) on marketing in 2013.
Increased Marketing Spending is Planned by Majority of Small Businesses In 2013

Results from a recent survey found that a majority of small businesses plan to increase their marketing spending in 2013 (68%), and 29% plan to spend the same amount. And, the results reveal that along with an increase in spending, small businesses will, naturally, increase their use of many marketing channels. The marketing channel that small businesses intend to increase their use of the most is e-mail, with 85% of those small businesses that responded indicating that they plan to increase their use of e-mail as a marketing channel. Other channels that small businesses plan to increase their use of include: their business website (74%), blogging (72%), Facebook (70%), online advertising (66%) and Twitter (58%). Given the decline of print media over the past decade, it is not too surprising that only 22% of the respondents indicated that they will increase their use of print advertising in the coming year.

How Much Time Do Small Businesses Currently Spend on Marketing Activities?

Currently, according to the survey results, nearly 25% of small businesses spend four or more hours per week on e-mail marketing, and more than 27% spend four or more hours marketing on Facebook (interestingly, 12.5% spend 7+ hours). For those small businesses that use their business website as a marketing channel, nearly 34% spend four or more hours per week working on their website. Marketing by blogging also takes four or more hours of time per week for nearly 30% of small business owners. However, Twitter is not such a time drain – of the small businesses that use Twitter for marketing purposes, more than half (52%) spend less than one hour on it per week, and less than 10% spend more than four hours using it per week. Who is spending this time? For 88% of the small businesses that responded to BizSite Solutions the Owner or CEO primarily fulfills the marketing function.

iPhone 5 in 12 hours

Chris Brown - Friday, October 26, 2012

Welcome to the Apple-headed side of BizSiteSolutions, here is our place to discuss things in and around the Cupertino universe, let us begin.

After a long waiting period of just over a month, I have finally received the new iPhone 5, as most commonly know it is incredibly lighter then the iPhone 4 that I have been lugging around for the last 2 1/2 years. Apple has touted many new features that have stacked more consumers towards this new device to the point that many economist believe apples new product could boost the economy in its own way. Throughout the year rumors have turned into fact and with new products new reviews and discussions start churning the internet for all the hungry eyes to feast and read, this review is no different and simply giving you a small insight into what some of you will go through in the first 12 hours of receiving your new "toy" (as my grandmother so easily put it).

THE BEGINING: 1-4 hours

Here is the part when you open the package like its Christmas and begin the setup of getting your old account switched into the phone, I was happy to discover that there is no need to go to any store for switching over your sim card. After several steps of activation setup, your old sim card will simply shut itself off as the new card takes over, be sure to back-up the phone to restore your data onto the new phone (from this point you can simply throw the old card away, leave it with the old phone incase whoever you sell it to does not have a one). If your selling your previous model like I have then erasing your old data from the previous phone is simple, go to settings>general>reset>reset all settings. Start playing with new phone!

1. Speed- fast is how will you will describe this to everyone. with the new more powerful processor this thing can load desktop pages faster then some laptops in safari (on wifi), iMessages flow even faster speeding up everything your doing. The only thing that felt slow was myself in trying to keep up with all the bells and whistles.

2. Screen- most everyone will discuss the new size but its such a subtle change that instead of saying "wow" you'll just say "oh that's nice", my favorite thing is how bright the screen has become. At only half the screen brightness compared to the same setting in the iPhone 4 it makes me question and check a few times if its really still at half or somehow jumped to full. In the morning once you wake up it can be a little to strong and make you blink a lot until your eyes can handle such power.

3. Lighting- the connector which was ported over from the iPod has finally been changed and creates a small desire to wish for the broad base of the 30 pin connector to comeback, but no matter what it things change so get used to it, sigh. It will offer no new speed in charging only difference is its size and simplicity with the ability to plug in without looking for where the front is.

4. Siri- she has received her 1st major update since public release as a beta, and she's finally getting stuff done. Sending text, launching apps, and answering what the meaning of life is, this not so young lady still gives a few issues in understanding a bass voice like mine but works great for most everything I ask her to do.

THE MIDDLE: 4-8 hours

by now you have gone through a lot of test and trials to see what all the hype is about in each crevice of the phone, but you also realize that a protective case is needed. Not a problem just give a nearby iPhone 5 reseller a call such as Radioshack, AT&T, Verizon etc. and pick something to your taste, after spending an extra 20-30 minutes letting everyone in the store play with the new device its time to head back home and get comfortable with your new phone.

1. Signing back in- now you have to remember all those passwords that you have created for the previous apps like mail, facebook, dropbox and so on. if you have saved content in iCloud then this may help some but I like to keep passwords in my head so regretfully I turned this option off awhile ago.

2. Ringtones & Music- for some odd reason I had to resort to manually reloading music back on and found out that my favorite text tone had disappeared so it was obviously time for a new one. For someone who has more then 12 gigs of music and counting this was not a quick process, think I stopped after 5 gigs of my most recent albums.

3. Selling the old phone- once the iPhone 5 was feeling comfortable and familiar I was ready to sell, called my friend made the exchange and gave him a short list of the features he was getting with his brand new used iPhone 4. once the feeling of nostalgia was over he had gone and it was just iPhone and me left to talk.

THE END: 8-12 hours

Its time to get ready for the next day so its time to put the phone down and sleep, but who can sleep with this new extension by your side, so let's take a few more minutes to go over what we may have missed.

1. Maps- the best way to describe this app is work in major progress, now that Google has been removed Apple has taken over and with a lot of kinks they have provided a new pill to swallow when going with Cupertino. while the new system isn't the worst in the world its a far cry from what was previously so accessible for the last 5 years. Apple is slowly fixing areas here and there and getting pins closer to the actual place but ask the public to help identify where they went wrong, eventually this will be on par with Google maps but until then just keep sending reports in.

2. Battery- still not fully tested simply because I have become to nervous to let it go down below 30% now that lighting has rendered my previous 3rd party cables useless. Once I have a few new cords and car charger then I will feel safer to let it drop into the red zone.

this all-in-one powerhouse has given this geek new places to explore and things to tinker with over the next couple days, so stay tuned for new updates in some of these mentioned categories and also some new ones as we travel this road together.

WE ARE BACK!

Carlfred Giles - Wednesday, September 14, 2011

After cleaning and rearranging some furniture in our house, the BizSite Solutions website is back up and running.

We improved the client pages and gave our portfolio page a new look  complete with client case studies.

Heads up - new videos are on their way from The WebSmart TV Series! Yes I said VIDEOS. We will be launching soon a WebSmart TV Series that will showcase our work and our clients along with expert opinons, discussions, testimonials, fun facts, tech toys and gadgets, a DID YOU KNOW? segment and more as we think of them

Follow us on Twitter: @bizsitesolu. Look for previews and flashbacks during this month!

Subscribe to our Youtube page: Youtube. (And watch some videos while you're there). We are also on Vimeo!

Like us on Facebook!

Sign up for our latest email newsletters, and get on our mailing list.

Tell your friends!

Thank you from Carlfred + the rest of the team, cast and crew.

How to Monitor Your Social Media Presence in 5 Easy Steps

Carlfred Giles - Thursday, August 18, 2011

Monitoring your social media presence is incredibly important - but many business owners and marketers are concerned it will take too much time.

You don't need a whole team devoted to social media monitoring - with some tools and these free tips, even one single person can keep an eye on your social media presence. Cover these 5 steps over a cup of coffee and you'll build social media into a healthy daily inbound marketing routine!

1) Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time.

2) Scan Google Alerts ( 1.5 minutes ): Check Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3) Check Facebook stats ( 1 minute ): Visit your Company Page's Faacebook Insights. This can be found under the page's main photo if you are an admin for your page. Scan your active users and interaction stats. Check out your wall posts or new discussions if you have them enabled for your page.

4) Answer Industry-related LinkedIn questions ( 3 minutes ): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website or a relevant blog post that might be helpful to your audience.

5) Use Google Reader to check Flickr, Digg and others ( 2.5 minutes ): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!

A Fresh Look at Facebook Ads

Carlfred Giles - Saturday, July 30, 2011
Facebook Ads

 Below are some questions and answers that were shared that BizSite Solutions thinks our clients may benefit from.


What role does Facebook ads play in your marketing/advertising strategy?

For those 50 and older, Facebook is the medium we use to encourage potential customers to visit our web site.

Why are they so effective?

If you craft your ad correctly, you get interested parties to self select themselves as interested potential customers. Then you only pay for those who are interested in your product or service.

How difficult is it to set up a Facebook ad?

Very Easy! But to make it more and more effective, you will go through a number of iterations as you see how potential customers respond to different ways of crafting your ad. Then you have to think about where geographically you want to advertise. To what demographic you want to advertise. It helps to have someone assist you in the marketing decision process.

Is it expensive to run a Facebook ad campaign?

Expensive is a relative term. It does allow you to tightly control your advertising budget. It has been for us exceptional value for money.

Do I have to have a marketing director or substantial marketing budget to effectively use Facebook ads?

No, but a marketing director might help. Marketing on Facebook is high psychology. You cannot just throw up an ad and expect it to be effective. You have to keep trying new things to see how effective different aspects of an ad are. It is also high systems analysis. You think about your targeted audience and you try something that you think will appeal. Then you measure the effectiveness or lack of effectiveness of your modification. Then try another improvement and measure again. This is where a marketing director or some marketing consulting might assist.

Any last comments or encouragements to our readers?

Facebook is very effective narrow casting (targeted marketing). Facebook ads are great value for money. You pay only for the hits you get. But you still have to make the ads effective. Facebook is a medium for advertising not an end in itself.


Recent Posts


Tags


Archive