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smartphone traffic to Ecommerce sites up 103 percent since 2011

Chris Brown - Tuesday, September 04, 2012

How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.

The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!

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How to Create New Business with Email Marketing

Carlfred Giles - Tuesday, June 07, 2011
Yes

Every time a person visits your web site and leaves without taking action, you have lost a prospect. The easiest way to capture that prospect and lead them into your online sales funnel is through the effective use of email marketing. Building an email list through your web site is a crucial element of keeping in touch with your prospects and increasing your sales.

Once visitors reach your website, they’ll do one of three things. They take action (make contact, sign up or buy something), bookmark you or click away. If someone takes action, great! If they click away, there’s not much you can do. And don’t count on those bookmarking you to come back anytime soon.

Fortunately, with a smart email marketing game plan and the right invitation, you’ve got your best shot for capturing their email addresses. And that can only mean one thing; more business.

Step 1
Utilize a professional online email marketing service that provides the tools and support you need to be successful. There are several options depending on the size of your company, Business Catalyst comes complete with email marketing at your disposal.

Step 2
Create the form (simple) at your email marketing services website and paste the code for that form into your web pages. This is not as hard as it sounds. The email marketing service will have a simple way to create the form, and you or your webmaster can just paste it right into your web site.

Step 3
Create a compelling offer why a visitor should join your email list. Best ideas include a special white paper or special report, a helpful top 10 list about your business or industry or even a coupon for toward their first purchase. If you want the best shot for getting those email addresses? Offer all three for signing up.

Step 4
Create a thank you or autoresponder message. This is the email your new subscriber will receive after they’ve signed up on your web site. This is a great place to introduce yourself, provide them what you offered in your invitation and let them know how you can help them any further.

Step 5
Stay in touch with your subscribers every couple of weeks. What should you email your list? Well, anything that would interest them as a potential customer.

- Think about the frequently asked questions people ask you about your business or industry. Each of those answers could be a future eblast (email broadcast).

- Send them other interesting articles or blog posts you come across. No, you can’t just copy and paste an article you found and treat it as your own. But, you can make an opening statement or provide some tips surrounding an article, and then include some of the article’s text, as well as a link where your subscriber can read the rest. Commenting on other articles or blog posts of interest to your prospects is a great way to stay in touch with little work on your part.

- Sales and special offers are perfect for email marketing. You can notify your subscribers about anything you need to promote. You can pre-schedule your emails weeks in advance.

These days, it’s all about building relationships and making an impact with those that visit your site. Email marketing is one of the most effective tools you can use to connect with your web site visitors and stay in touch until they become a new client or customer.

This article was originally published by Gregg Murray for AllBusiness.com.


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