BizSite Blog

5 Must-Read Marketing Books

Carlfred Giles - Sunday, December 30, 2012

Do you need a good read that will help you expand your career and business efforts? The New Year is the perfect time to pick up something new! If you’re a business owner or marketer who would like to pack something with a bit more substance into your suitcase or beach bag, consider these five must-read marketing books...

1. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund

Instead of simply describing how to graft social media onto an existing marketing strategy, authors Baer and Naslund focus on changing organizations to respond more quickly to new developments. They argue that taking too much time to make informed business decisions about real-time crises can lead to extinction and provide seven shifts that can help a business move faster and smarter while becoming more social. The book’s format is highly interactive (especially its Kindle version) and provides real-life examples and advice.

2. Different: Escaping the Competitive Herd by Youngme Moon

Described as a business book for people who don’t read business books, Different offers a unique combination of wit, insight, and compelling storytelling. Dr. Moon, a popular professor at Harvard Business School, looks at how some familiar brands like Apple, Ikea, and Harley Davidson have used product differentiation and unconventional marketing to break away from the competitive herd and transform their products into something new in the eyes of consumers.

3. Social Media and Public Relations: 8 New Practices for the PR Professional by Deirdre Breakenridge

If you’re looking for a step-by-step guide to gaining the social media skills needed by PR professionals, this is a good place to start. Breakenridge, a PR veteran and author who has worked with Fortune 500 companies, describes eight social media skills and mindsets that are needed for various PR jobs. Useful tips and strategies that target both PR novices and pros are presented in a straightforward, textbook-like style.

4. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith

Every professional can benefit from a professional network. Trust Agents describes how businesses and individuals can use social media tools to enhance their online reputation, foster trust, and build a positive brand image. Brogan and Smith are social media experts who espouse the idea that being helpful, establishing relationships and building trust online is the best way to leverage social media. Case studies that show the power of trust are included and actionable steps for using social media to earn trust are described in detail.

5. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan

Youthful marketers are probably not familiar with the impact of the Grateful Dead on the music industry. Originating in San Francisco in the psychedelic ’60s, the Dead held the record as the top-grossing concert band for many years despite their lack of chart-topping hits. Scott and Halligan describe how these music pioneers used bootleg albums, direct mail, and the establishment of a Deadhead culture to build a dedicated community of fans. The authors then tie the Dead’s marketing strategy to today’s social media tools and describe how businesses can learn from the band’s success.

This article was written by Social Media Outreach Coordinator Harrison Kratz on behalf of CAREEREALISM-Approved Partner, 2tor — an education technology company that partners with institutions of higher education such as the University of North Carolina at Chapel Hill to deliver a one of the top MBA programs online.

Photo Credit: Shutterstock

 

iPhone 5 in 12 hours

Chris Brown - Friday, October 26, 2012

Welcome to the Apple-headed side of BizSiteSolutions, here is our place to discuss things in and around the Cupertino universe, let us begin.

After a long waiting period of just over a month, I have finally received the new iPhone 5, as most commonly know it is incredibly lighter then the iPhone 4 that I have been lugging around for the last 2 1/2 years. Apple has touted many new features that have stacked more consumers towards this new device to the point that many economist believe apples new product could boost the economy in its own way. Throughout the year rumors have turned into fact and with new products new reviews and discussions start churning the internet for all the hungry eyes to feast and read, this review is no different and simply giving you a small insight into what some of you will go through in the first 12 hours of receiving your new "toy" (as my grandmother so easily put it).

THE BEGINING: 1-4 hours

Here is the part when you open the package like its Christmas and begin the setup of getting your old account switched into the phone, I was happy to discover that there is no need to go to any store for switching over your sim card. After several steps of activation setup, your old sim card will simply shut itself off as the new card takes over, be sure to back-up the phone to restore your data onto the new phone (from this point you can simply throw the old card away, leave it with the old phone incase whoever you sell it to does not have a one). If your selling your previous model like I have then erasing your old data from the previous phone is simple, go to settings>general>reset>reset all settings. Start playing with new phone!

1. Speed- fast is how will you will describe this to everyone. with the new more powerful processor this thing can load desktop pages faster then some laptops in safari (on wifi), iMessages flow even faster speeding up everything your doing. The only thing that felt slow was myself in trying to keep up with all the bells and whistles.

2. Screen- most everyone will discuss the new size but its such a subtle change that instead of saying "wow" you'll just say "oh that's nice", my favorite thing is how bright the screen has become. At only half the screen brightness compared to the same setting in the iPhone 4 it makes me question and check a few times if its really still at half or somehow jumped to full. In the morning once you wake up it can be a little to strong and make you blink a lot until your eyes can handle such power.

3. Lighting- the connector which was ported over from the iPod has finally been changed and creates a small desire to wish for the broad base of the 30 pin connector to comeback, but no matter what it things change so get used to it, sigh. It will offer no new speed in charging only difference is its size and simplicity with the ability to plug in without looking for where the front is.

4. Siri- she has received her 1st major update since public release as a beta, and she's finally getting stuff done. Sending text, launching apps, and answering what the meaning of life is, this not so young lady still gives a few issues in understanding a bass voice like mine but works great for most everything I ask her to do.

THE MIDDLE: 4-8 hours

by now you have gone through a lot of test and trials to see what all the hype is about in each crevice of the phone, but you also realize that a protective case is needed. Not a problem just give a nearby iPhone 5 reseller a call such as Radioshack, AT&T, Verizon etc. and pick something to your taste, after spending an extra 20-30 minutes letting everyone in the store play with the new device its time to head back home and get comfortable with your new phone.

1. Signing back in- now you have to remember all those passwords that you have created for the previous apps like mail, facebook, dropbox and so on. if you have saved content in iCloud then this may help some but I like to keep passwords in my head so regretfully I turned this option off awhile ago.

2. Ringtones & Music- for some odd reason I had to resort to manually reloading music back on and found out that my favorite text tone had disappeared so it was obviously time for a new one. For someone who has more then 12 gigs of music and counting this was not a quick process, think I stopped after 5 gigs of my most recent albums.

3. Selling the old phone- once the iPhone 5 was feeling comfortable and familiar I was ready to sell, called my friend made the exchange and gave him a short list of the features he was getting with his brand new used iPhone 4. once the feeling of nostalgia was over he had gone and it was just iPhone and me left to talk.

THE END: 8-12 hours

Its time to get ready for the next day so its time to put the phone down and sleep, but who can sleep with this new extension by your side, so let's take a few more minutes to go over what we may have missed.

1. Maps- the best way to describe this app is work in major progress, now that Google has been removed Apple has taken over and with a lot of kinks they have provided a new pill to swallow when going with Cupertino. while the new system isn't the worst in the world its a far cry from what was previously so accessible for the last 5 years. Apple is slowly fixing areas here and there and getting pins closer to the actual place but ask the public to help identify where they went wrong, eventually this will be on par with Google maps but until then just keep sending reports in.

2. Battery- still not fully tested simply because I have become to nervous to let it go down below 30% now that lighting has rendered my previous 3rd party cables useless. Once I have a few new cords and car charger then I will feel safer to let it drop into the red zone.

this all-in-one powerhouse has given this geek new places to explore and things to tinker with over the next couple days, so stay tuned for new updates in some of these mentioned categories and also some new ones as we travel this road together.

smartphone traffic to Ecommerce sites up 103 percent since 2011

Chris Brown - Tuesday, September 04, 2012

How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. The following infographic, brought to us by the folks over at digital marketing technology company Monetate, highlights the impressive growth in traffic (103%!) from smartphones to leading ecommerce websites over the past year.

The infographic also calls attention to the battle for smartphone supremacy between Android and iPhone devices, both of which represent the most growth in smartphone-driven traffic to ecommerce sites. Furthermore, the graphic analyzes the various shopping activities of smartphone users as well as the mobile marketing tactics currently being used by marketers, with website mobile optimization topping the list at 46%, followed closely by mobile apps (45%), and trailed by mobile email optimization at 35%. Check it out!

Read more here

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Why It’s Important To Have A Mobile Website

Chris Brown - Monday, July 23, 2012

These days everybody is obsessed with having the latest technology, which is why it’s more important than ever for small business owners to recognize the importance of having a company website so that new and existing customers can find out information about you whenever they want… Because if your business isn’t visible online, then it won’t been seen as up-to-date and relevant, so chances are people will look elsewhere for a company that is.
After all, they’re not going to spend a lot of time and effort looking through directories and newspapers etc. just to find you, when it would be much quicker and easier just to choose a company that is online.

But now, just having a website is no longer good enough, thanks to the surge in popularity of mobile devices, such as smart phones and IPads; which allow people to ‘surf the web’ whilst on the go.

This means your potential customers are no longer restricted to laptops or the humble PC when it comes to looking up businesses on the Internet…Now, they can be sitting on a bus, in a restaurant, or even shopping.

In fact, in 2011, 7.1% of all worldwide browsing activity was through mobile devices.
So if they’re Internet access isn’t restricted anymore then you need to make sure that their access to you isn’t either!…And this is where mobile websites come in. You might think a normal website is good enough because it can still be found using a mobile phone, but you’d be wrong.

The shocking fact is that 90% of small business websites don’t actually work on mobiles. They are difficult to navigate, the writing is too small, and the page is far too big for the screen…All extremely frustrating for any potential customers trying to quickly find information to get in touch with you…Perhaps so frustrating that they give up on your site and visit a rival’s whose site works perfectly on their phone.

This might not seem like a big deal, but when you consider that most of us only visit websites for phone numbers, addresses and opening hours, and that 41% of us browse these sites on our phones – A figure that by 2014 is predicted to rise to 80%…That’s a ridiculous amount of, not only potential customers, but also money, to miss out on for a problem that can be easily solved just by making sure you have a mobile website!

Because the whole point of mobile websites is that they are simple and easy to use with only the information a mobile user will be looking for.

That means prominent opening hours, map of where to find you, and a click to call phone number…After all, the easier it is to find this info, the quicker they can make that all important call to you!

For more BizSiteSolution information on our mobile opportunities: Click Here

Source: Click Here

What Are the Advantages of Mobile Optimized Websites?

Carlfred Giles - Tuesday, March 13, 2012

With a rapidly growing number of mobile web users and competitors from all over the world establishing their presence on the Web, how does your website standout and deliver value? Is your website optimized for the new mobile experience, and what revenue does it generate to your business?

Mobile is viewed by many as the “new Web” due to the growing popularity and availability of the Smartphone. Mobile users are looking for content at their fingertips that they can use easily, access immediately and from virtually anywhere. So you will have to confront the challenge of delivering an improved user experience. This can only benefit your business for three main reasons: accessibility, exposure, and mobility. How does one achieve that?

BizSite Solutions offers fast and quality website optimization for smartphones. Here are some tips to give you an insight about this service, and also to guide you when you are building a mobile website:

Start by optimizing your website. When you create a separate website for your mobile users, you enable them to experience easy navigation and an improved user experience. Smartphone users are generally tech savvy and will recognize the value your website brings to them in the matter of usability.

Optimize mobile website content and design. Mobile web is about achieving more with less – you have to consider the design and content limitations of mobile web browsing in order to deliver improved user experience. Make your mobile content easy to access, interactive, and relevant. Also, the design should be minimal for a faster mobile web experience. Easy surfing will result in easy purchasing and will strengthen your brand identity!
Optimize for mobile browsers. You know that browsers should be your website’s best friend. It is of vital importance to build your mobile website accordingly, and to monitor which browser brings you the highest volume of traffic – then optimize it again.

There are certainly numerous advantages to having a mobile website. In addition to the reasons above, a mobile website provides improved SEO performance. Your rankings will rise on mobile-friendly search engines such as Google and Yahoo, and your website will be placed in relevant mobile and local directories, which will increase your business’ visibility.

Having pointed out the directions and advantages of mobile web, we can only suggest that advertisers and agencies take advantage of this new and ever popular web opportunity!

 http://blog.codemyimage.com/what-are-the-advantages-of-mobile-optimized-websites

Small Business Blog Marketing: What Does It Entail?

Carlfred Giles - Tuesday, August 02, 2011

log marketing can be quite complicated for anyone that has never even blogged before. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more and to see what you have new to say.

Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.

Small business blog marketing is something that anyone can do. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.

So you are probably wondering how you are going to accomplish this small business blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help you to optimize your blog to get a better ranking with the search engines.

Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.

Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.

Another important thing to remember when you are into small business blog marketing is that if anyone leaves you a comment  on your blog, you should acknowledge it and respond. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.

Small business blog marketing is not rocket science, however someone that has never marketed a single thing before in their life may have problems. Just be persistent, and don’t give up.

Carlfred Giles - Search Engine Friendly

Carlfred Giles - Monday, July 11, 2011

Are you Digitally Distinct?

Carlfred Giles - Friday, July 01, 2011

In the new world of work, your online profile plays a critical role in your ability to achieve your professional goals. Until now, there has no way of evaluating the strength of your online personal brand.

83% of recruiters use search engines to learn about candidates and 43% of recruiters admit to eliminating candidates based on information they found online.
- ExecuNet Study, 2007


We developed the Online ID Calculator™ to help professionals assess their online identity. This extremely popular and first-of-its-kind tool was designed by William Arruda and Kirsten Dixson, authors of Career Distinction: Stand Out by Building Your Brand, a bestselling careers book (Wiley, June 2007). William is known as the personal branding guru and Kirsten is a leading authority on using the Web to advance your career. Together, they are partners in Reach, the pioneering personal branding firm with global presence.

Here is what "Carlfred Giles" Distinction is:



The graph above shows your Volume and Relevance of results and positions you in our Online ID four box model. Congratulations. You are digitally distinct!

See below for more information about your Google results.
This is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity. That way, if something negative, such as an anonymous ad hominem attack on your character on a blog, crops up, you can address it quickly, before it gets out of hand. Read Chapter 11 of Career Distinction: Stand Out by Building Your Brand for more ideas on how to continue to build your brand online.


 I am digitally distinct! Visit onlineIDCalculator.com

In addition to Volume and Relevance, there are two additional measures you need to be concerned with: Purity and Diversity. Purity speaks to how many of the results are about you (not about someone else who has the same name.) Diversity speaks to the multi-media aspect of the results (how much content displayed was in images or video, etc.)

Purity

Your Purity Score is: Stellar
This means you either have a unique name or you have done an outstanding job building relevant, high ranking content on the World Wide Web (or both). Bravo! Keep up the great work!

Diversity

Your Diversity Score is: Stellar
Bravo! Your results include video, images and real-time content - perfection! Keep up the great work by continuing to post relevant images and videos at sites like Flickr (flickr.com) and YouTube (youtube.com) and continue to use Twitter (twitter.com) to connect with your brand com.


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