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Are you Digitally Distinct?

Carlfred Giles - Friday, July 01, 2011

In the new world of work, your online profile plays a critical role in your ability to achieve your professional goals. Until now, there has no way of evaluating the strength of your online personal brand.

83% of recruiters use search engines to learn about candidates and 43% of recruiters admit to eliminating candidates based on information they found online.
- ExecuNet Study, 2007

We developed the Online ID Calculator™ to help professionals assess their online identity. This extremely popular and first-of-its-kind tool was designed by William Arruda and Kirsten Dixson, authors of Career Distinction: Stand Out by Building Your Brand, a bestselling careers book (Wiley, June 2007). William is known as the personal branding guru and Kirsten is a leading authority on using the Web to advance your career. Together, they are partners in Reach, the pioneering personal branding firm with global presence.

Here is what "Carlfred Giles" Distinction is:

The graph above shows your Volume and Relevance of results and positions you in our Online ID four box model. Congratulations. You are digitally distinct!

See below for more information about your Google results.
This is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity. That way, if something negative, such as an anonymous ad hominem attack on your character on a blog, crops up, you can address it quickly, before it gets out of hand. Read Chapter 11 of Career Distinction: Stand Out by Building Your Brand for more ideas on how to continue to build your brand online.

 I am digitally distinct! Visit

In addition to Volume and Relevance, there are two additional measures you need to be concerned with: Purity and Diversity. Purity speaks to how many of the results are about you (not about someone else who has the same name.) Diversity speaks to the multi-media aspect of the results (how much content displayed was in images or video, etc.)


Your Purity Score is: Stellar
This means you either have a unique name or you have done an outstanding job building relevant, high ranking content on the World Wide Web (or both). Bravo! Keep up the great work!


Your Diversity Score is: Stellar
Bravo! Your results include video, images and real-time content - perfection! Keep up the great work by continuing to post relevant images and videos at sites like Flickr ( and YouTube ( and continue to use Twitter ( to connect with your brand com.

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